Forest River Taps UFC Athlete as IBEX Brand Ambassador

A photo of UFC athlete Michelle Waterson and the IBEX

Forest River announced a partnership between its new IBEX adventure travel trailers and UFC Mixed Martial Artist Michelle Waterson this week. Waterson, a former Invicta FC Atomweight Champion, will serve as a brand ambassador for the IBEX line.

“As a child, I made memories with my family, going into the woods and camping,” Waterson said. “My whole approach to life is collecting memories, not things. I want my daughter to have the same kind of camping memories that I do from my childhood.”

With an initial offering of six floorplans—two of which are travel trailers with garage—Forest River markets the IBEX brand as “rugged, yet lightweight for both durability and ease of towing.” IBEX highlights include composite construction, increased ground clearance, all terrain tire and an integrated onboard solar system, as well as a Cold Weather Package (heated and enclosed underbelly, tank pad heaters, and enclosed termination system) for the ultimate extended camping adventures.

Waterson, being tough and adventurous herself, fits the IBEX perfectly, the company said.

“We are big fans of Michelle and are excited to be working with her in this new partnership. She has a large and loyal online following who are sure to become fans of IBEX as well”, said general manager Kevin McArt.

Waterson travels extensively for training and fights, and said that her daughter has now begun competing in gymnastic competitions.

“The trailer will give us a place to call home wherever we are,” she said, adding that she’s excited about having a full kitchen. “I’m looking forward to cooking fresh, clean food without worrying about keeping it fresh in a cooler!” she said.

Click here to read a story about the launch of the new Forest River IBEX.

Click here to view a Forest River video about the IBEX lifestyle. Forest River, Inc., is one of America’s leading manufacturers of recreational vehicles, pontoon boats, cargo trailers and buses.

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