Go RVing Canada will be featured during the Exhibitor Breakfast at the annual Toronto Spring Camping and RV Show.
Organizers said this year’s session will spotlight Go RVing Canada’s Dealer Tie-In Marketing Program. The program helps dealers strengthen their local marketing by aligning with national campaigns.
Through the program, dealers can leverage ready-to-use creative assets, digital advertising support and turnkey promotional tools.
Show organizers said the breakfast has become a valued industry tradition. The breakfast precedes the show floor’s opening.
The Canadian Recreational Vehicle Association (CRVA) said the breakfast brings together dealers, manufacturers and partners for connection, education and practical insights before the weekend begins.
Go RVing Canada President Chris Mahony said competition for consumer attention is higher than ever. He said the group’s tie-in program provides dealerships with additional marketing firepower.
“Our goal is simple: help dealers reach consumers effectively and efficiently,” Mahony said. “By connecting dealers to our national consumer campaigns, we help extend everyone’s reach and maximize every marketing dollar.”
CRVA Show Director Shannon O’Callaghan said Go RVing Canada’s presentation reflects the show’s broader commitment to support dealer success beyond selling floor space.
“Dealers need as many tools in their toolbox as possible to be the most successful,” O’Callaghan said. “Go RVing Canada has built a smart, practical program that helps dealers market more efficiently and professionally. If there is one session they should not miss, this is it.”
The event begins at 8:30 a.m. on Feb. 27 at the International Centre, RV Lifestyle Village in Hall 5.
“When we work together, we drive more Canadians into the RV lifestyle,” Mahony said, “and ultimately through dealership doors.”
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