RVIA will share insights from Go RVing’s new RV Owner Demographic Profile on Feb. 6, at Lerner Theatre in Elkhart, Indiana. The members-only event will run from 9 a.m. to 11 a.m. Eastern time.
The new RV Owner Demographic Profile builds off Go RVing’s 2021 study, released in March 2021. The 2021 report was the first RV demographic study conducted in a decade.
The Feb. 6 session will unveil profile data and strategies RV businesses can implement. Speakers include Go RVing Vice President of Marketing Jeremy Greene, Go RVing Senior Director of Public Relations & Communications Monika Geraci and Ispos Vice President Tim Reimer.
Learning objectives include:
- The Changing Face of RVing:Learn the latest demographic trends shaping the industry, including perspectives of first-time and seasoned RVers.
- Drive Engagement and Conversions:Learn how Go RVing turns data into campaigns to resonate with diverse audiences across various marketing channels.
- Supercharge Your Success:Attendees will walk away with strategies for RV companies to apply this research directly to their businesses, boosting sales and building lasting customer relationships.
Geraci, Greene and Reimer previewed the results findings at the RVDA Convention/Expo. Using preliminary data, the trio said the new report found trends of younger and more diverse RV owners continuing from 2021’s findings.
To register for the Feb. 6 event, click here.
