Go RVing has launched the Ultimate RV Tailgate campaign. The campaign includes a sweepstakes drawing and will be supported by four experiential marketing pop-ups at college football games.
As part of the program, consumers can enter for the chance to rent an RV and win a fan experience package.
Go RVing Chief Marketing Officer Karen Redfern said, “We are proud to elevate the college football tailgating experience by showcasing how RV travel brings fans closer to the action—comfortably, affordably and with unmatched convenience. Whether you are parked at the end zone or in the heart of the lot, the journey and the celebration start just steps from your RV door.”
One Ultimate RV Tailgate fan will win the chance to design their dream game day, Go RVing said. The winner can choose tickets to their favorite sports matchup and craft an RV tailgate at the game.
The Ultimate RV Tailgate prize package will include:
- A Ticketmaster gift card, redeemable for up to four tickets to any 2026 sporting event, with a maximum total purchase of $2,000.
- A $2,500 gift card for RV rental.
- A $1,000 Fanatics gift card for official team gear and tailgate accessories.
- A $1,500 Visa gift card for gas, food and other expenditures.
- Go RVing tailgate swag.
Go RVing will host four pop-up activations at major college football games in October, November and December.
The events will include trivia, prizes, a touchdown dance photo experience and pre-game broadcast. Hours will fluctuate based on game day time and will be available on the campaign website at least one week before each game.
Tour stops include:
- 4 – Wisconsin vs. Michigan in Ann Arbor, Michigan.
- 1 – Georgia vs. Florida in Jacksonville, Florida.
- 15 – Florida vs. Ole Miss in Oxford, Mississippi.
- 6 – College’s biggest championship game in Indianapolis.
The Big Ten Football Championship will be played Dec. 6 at Lucas Oil Field.
Click here for more information and to enter the sweepstakes. The winner will be announced Dec. 19.
Go RVing said the program will extend into the brand’s other marketing channels and efforts throughout the college football season, including paid media, search engine optimization, influencer marketing and social media. Go RVing said the campaign’s overarching goal is to educate millions of college football fans and travelers about why RVing is the best way to win every adventure.
