Go RVing Unearths Adventure Tourism Data

A picture of a motorhome driving down an empty road as part of Go RVing's 2022 media campaign.

The Go RVing March Trends Report dialed in on adventure tourism growth.

In 2021, U.S. adventure tourism sales reached $42.5 billion. A 14.2% compound annual growth rate is anticipated between 2022 and 2030.

Go RVing noted the increased interest in adventure tourism. The coalition concluded that, despite tightening finances, 87% of American Gen Y and Gen Z consumers are willing to spend more on once-in-a-lifetime experiences.

Adventure tourists can explore their once-in-a-lifetime trips for less by traveling in an RV, Go RVing and RVIA found. A 2023 independent firm study revealed RV vacations cost less than other vacation travel types. For four-person RV travel parties, the average cost savings totaled up to 60%. A two-person RV travel party’s average cost saving totaled 46%.

The report concluded that amid economic cost increases, RVers remain active in outdoor recreation.

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