Wednesday’s Go RVing webinar, which delved into the recently released special report, “RV Owner Demographic Profile of Intenders,” is available for RVIA and RVDA members to watch on demand.
The demographic report highlights prospective RV buyers’ changing landscape, revealing that 16.9 million Americans are interested in buying an RV within the next five years.
Go RVing detected a notable shift toward a younger, more diverse and tech-savvy demographic. Buyers intent on purchasing in the next five years are highly digital, relying on social media, YouTube and online listings more than traditional dealership visits.
The webinar highlighted the five unique RV intender segments, each with its own motivations and purchase patterns.
Attendees left the presentation with key takeaways, including:
- Embrace each industry segment’s role in educating RVers.
- Incorporate the changing RVer into marketing and strategy.
Click here for the webinar recording and presentation slides.
The webinar is available for RVDA members on the RVDA website.
