Good Sam is cutting production of two consumer magazines at their December 2020 issues and is launching a new, fully comprehensive digital platform, RV.com, supported by a new publication title, “RV Magazine.”
“As the RV and outdoor industry continues its rapid growth, we are investing heavily in a full circle solution of content that enhances the lifestyle. We feel strongly that it is the right time to launch this community and cater to all RV and outdoor enthusiasts – from beginners to experts – tent campers to motorhome owners and everyone in between – and the answer is RV.com and ‘RV Magazine,’” Camping World Holdings Chairman and CEO Marcus Lemonis said. “Good Sam’s role is to protect, inspire, inform and bring the best ideas and solutions to RV and outdoor enthusiasts.”
RV.com and RV Magazine will feature exclusive manufacturer product unveiling and reviews for all RV types, top travel destinations, recipes, money saving ideas and trending products. New product innovations and solutions will be spotlighted, along with safety tips for the outdoors. The magazine will also inform readers about RV tricks, technical tips made easy, health and wellness on the road, plus reviews and insights from experts and RV influencers. The bulk of the content will be driven by RV enthusiasts themselves as they share their stories, best practices and experiences while they travel the country. The platform is set to be online, in newsstands and in homes the early part of January 2021.
“We will provide outdoor enthusiasts with everything they need to enhance their lifestyle no matter where they are in the journey,” Lemonis said. Through our partnerships with leading industry experts we are fortunate to provide the passion, innovation and quality information our readers deserve and ultimately elevate their RV and outdoor experience.”
The company is putting Trailer Life and MotorHome magazines into “retirement” with the December 2020 issues to focus its energy on the new magazine and enhanced website. The respective websites of the legacy magazines will continue to provide valuable information to the individual segments of the RV lifestyle. TrailerLife.com will become a full lifestyle brand for the company focused on specific products and services for the towable enthusiast. MotorHome.com will convert into a full motorhome marketplace showcasing products and services needed to enhance and protect the investment for the motorized RV consumer.
