Grand Design Recreational Vehicle Company announced two new initiatives that will expand on the company’s digital transformation efforts to dealers and customers. This summer, the company launched its new GDRV4Life Marketplace to owners and GDRV4Dealers app resource to their dealer base.
The GDRV4Life Marketplace is a free service for Grand Design owners to post ads for all types of camping related items. It was developed in response to owners looking for outlets to sell their lightly used items to other Grand Design family members.
Additionally, GDRV4Dealers is a new platform that enables Grand Design dealer sales professionals to have the tools necessary to sell Grand Design products at their fingertips. The new app allows dealers to track sales, download sales tools and stay up to date on company news. The new Academy portion of the app will develop into the central digital and interactive training hub for all Grand Design RV brands.
“We always strive to get important information to our Grand Design family in the fastest and most efficient way,” Tommy Hall, the director of marketing at Grand Design RV, said. “This past year has taught and presented us with the opportunity to take the lead and drive more of our customer outreach and dealer relations in a digital way. We have many exciting projects on the horizon, and these two platforms are just the start of where we want to go.”
Headquartered in Middlebury, Indiana, Grand Design RV manufactures fifth wheels, travel trailers and toy haulers. Since its founding in 2012, Grand Design RV is a wholly owned subsidiary of Winnebago Industries, a 62-year old manufacturer of outdoor lifestyle products.