Heartland RV, now a division of Jayco, will debut more than 30 new models under its legacy Bighorn, Cyclone, North Trail, Prowler and Sundance brands. The models will be first on display at America’s Largest RV Show in Hershey, Pennsylvania, this week.
Heartland RV said the new lineup demonstrates a renewed commitment to quality, craftsmanship and customer service.
Jayco President and CEO Ken Walters said the new era reflects Heartland RV’s commitment to its core principles: integrity, innovation and building products with the customer in mind.
“This launch at Hershey is not just about new models,” Walters said. “It is about fulfilling our commitment to build RVs with integrity, stand behind them with reliable service, and offer a confident ownership experience.”
The company said five main pillars will be embodied in every 2026 Heartland RV:
- Dedicated pre-delivery inspection. No RV leaves the facility without a complete, hands-on inspection.
- New manufacturing environment, rooted in craftmanship and quality.
- Peace of mind from day one. Three-year structural and one-year limited warranty backed by a nationwide service network.
- Dealer network aligned on experience excellence.
- As part of the Jayco family of companies, Heartland RV said the brand will offer better product, quality and service.
At Hershey, dealers and consumers alike will see these principles come to life.
“This is not about starting over—it is about returning to what matters most,” Walters said. “Heartland is getting back to basics and back to a leadership position where it belongs.”
Heartland RV’s display is booth E1.
