Lazydays Holdings Inc. on Wednesday named Ron Fleming the company’s permanent CEO. Fleming has served as the interim CEO and a board of directors member since September 2024.
Lazydays Chairman of the Board Robert DeVincenzi said, “Since assuming the role of interim CEO, Ron has led Lazydays with vision and passion, implementing an operational turnaround plan and executing a series of transactions meant to stabilize the business and position it for the future. As a longtime Lazydays executive, he understands our business from the inside out, and his deep industry experience, relationships and commitment to our people, customers, OEM partners and shareholders make him the right leader at this important time for the company.”
Before rejoining Lazydays last year, Fleming worked at the company from November 2013 to August 2023. He began as the general manager of the company’s flagship Tampa dealership and was promoted to vice president and national general manager, overseeing all Lazydays stores.
Fleming said, “It is a privilege to assume the CEO role on a permanent basis, and I am excited to continue to build on the progress we have made over the past 10 months.”
Fleming was promoted from national general manager to senior vice president of operations, overseeing all Lazydays operations. Lazydays said he was a key member of the senior leadership team that successfully led the company through becoming a public company in 2018.
“While there remains work to be done,” Fleming said, “Lazydays has a strong foundation and a dedicated team, and I am confident in our ability to return the company to its leadership position while creating sustainable value for all our stakeholders.”
