Mercedes-Benz is celebrating the 25th anniversary of the launch of its Sprinter van, and recently produced an episode of Meet Mercedes DIGITAL dedicated to the milestone.
The web show’s host interviewed longtime Mercedes-Benz designers, engineers and marketing leaders about the product’s success. Norbert Kunz, the first guest, said he had been involved with Sprinter from the beginning and was in charge of marketing the Sprinter van for 20 years.
“It’s celebrating its 25th birthday this year and this vehicle defined an entire vehicle segment and also was the founding of our van division,” Kunz said.
Click here to watch the full episode and to read more about the Sprinter.