The North American Trailer Dealers Association (NATDA) 2026 Trailer Tech Expo brought dealers and exhibitors together for concentrated learning, innovation and face-to-face collaboration.
The NATDA said that, despite winter storm conditions, nearly 60 innovation-driven exhibitors made it onsite.
NATDA Executive Director Andria Gibbon said the three-day event centered on not only innovations and training, but real conversations and connections.
“NATDA’s Trailer Tech Expo was designed to equip dealers and trailer industry professionals with the knowledge, innovations and connections needed to navigate the rapidly evolving trailer industry,” Gibbon said. “With cutting-edge technology, hands-on training, forward-thinking discussions and best-in-class networking, Trailer Tech Expo has set a new benchmark for innovation and education inside the industry.”
The expo began with two days of instruction and education which included a new technician happy hour.
The NATDA also held its Industry Excellence Awards dinner and ceremony, which was sponsored by Liberty Trailers. Owner and founder of Lamar Trailers George Fehr was the recipient of a Lifetime Achievement Award.
“The 2025 Industry Excellence Awards recipients represent the commitment, forward-thinking leadership and service-driven mindset that continue to strengthen and advance the trailer industry,” Gibbon said. “Recognizing their accomplishments reinforce NATDA’s mission to support the continued success across all of our member types.”
The expo concluded on Thursday with a full day on the show floor.
NATDA said the highly rated service classes expanded to 11 total classes this year.
The day-long, small-format expo encouraged longer, more substantive conversations between dealers, manufacturers and vendors, NATDA said.
An attendee from Silverline Trailers in Nevada said the expo has tangible value.
“If you’re not here, you’re missing connections,” the attendee said. “That’s the real value: meeting people, seeing what vendors offer and finding new partnerships.”
The Expo was held Feb. 17-19 in Reno, Nevada.
“What matters most is face time that turns into results,” Gibbon said. “Trailer Tech Expo is built around deeper conversations – on the show floor, in the classrooms and during events – that help dealers align with vendors, sharpen operations and processes, and close real business when they get home.”
NATDA said it will share details on the 2027 Trailer Tech Expo soon.
