Newmar, a Winnebago Industries subsidiary, has rolled out Rollick’s Aimbase marketing and lead management solution.
“We are constantly evolving to provide the most qualified leads to our dealers and to support Newmar buyers throughout their customer journey,” said Shannon Stover, Newmar Corporation marketing manager. “Newmar is known for personalized customer service, and we are pleased to implement new tools from Rollick to make our lead management process even more seamless.”
Aimbase is a marketing technology solution that combines enterprise lead management, marketing automation and customer lifecycle management in one platform.
For the 2023 model year, Newmar launched all new versions of the Dutch Star, a Class A diesel motorhome and the Bay Star Class A gas motorhome. Implementing Rollick’s Aimbase solution will ensure Newmar delivers a superior lead management experience to support the company’s new launches, as well as its entire line of luxury coaches, Rollick said.
“Newmar is a respected luxury RV manufacturer, and we are proud to partner with them to power the best buying experience for both dealers and potential customers,” Rollick SVP of Enterprise Solutions and Marketing Jeff Coffman said. “Rollick’s lead management solution is designed to improve lead response time and also provides Newmar with the opportunity to nurture the early lead experience.”