National Powersport Auctions (NPA) has promoted Vice President of Marketing Ryan Keefe to chief revenue officer.
The company said the chief revenue officer role was recently expanded. Keefe will now oversee all sales and marketing operations. He will lead key initiatives across NPA’s dealer sales, institutional sales, RV/Marine, DirectBuy, marketing and events divisions.
CEO Jim Woodruff said Keefe has been an integral part of NPA’s success for the past 16 years.
“Ryan’s passion for the powersports industry and his ability to drive results make him the ideal leader to take on this role,” Woodruff said. “His strategic vision and commitment to our partners and customers have been instrumental to NPA’s success. I have full confidence that Ryan will continue to lead NPA’s revenue efforts with the same energy, insight and integrity that have defined his career here.”
Keefe said he comes from a multi-generational family of motorcyclists and industry professionals, and the powersports industry is more than a career to him.
“I am excited to continue working with such a passionate team,” Keefe said, “and to see how NPA continues to contribute to the future of powersports and recreational vehicles in the years ahead.”
NPA said Keefe’s promotion reflects its ongoing investment in strong leadership and driving industry innovation.
