Lippert Components, Inc., owner of the Ranch Hand brand and the parent company of Curt Manufacturing, LLC, named champion reiner and horse trainer Matt Mills as the brand ambassador for the Ranch Hand and Curt brands.
Mills is the horse trainer for Bosque Ranch, an equine facility in North Texas and the official filming location for the popular TV shows “Yellowstone” and “1883.”
“We are delighted to have Matt Mills on board as not only a brand ambassador, but as a respected professional in the industry,” said Jarod Lippert, Lippert VP of marketing & public relations. “Matt’s many accomplishments, his talent, drive, humble nature, and his dedication to his family and community flawlessly align with the Curt and Ranch Hand brands. We are excited to have him on the team.”
Mills delivered a career-high score of 231.5, qualifying him to be a member of the Team USA that brought home the gold medal from the World Equestrian Games (WEG) in Aachen, Germany. He holds the 2006 United States Equestrian (USEF) Open Reining Championship title. Mills is a National Reining Horse Association (NRHA) Million Dollar Rider and an NRHA Intermediate Open Futurity Reserve champion. Mills is known for his appearances on TV series, including “The Last Cowboy” and “Yellowstone.”
“The trust between a horse and rider requires mutual respect, which is the same relationship I have with Curt and Ranch Hand,” Mills said. “It is important to me that my values match my partners, and it is clear that both Curt and Ranch Hand invest as much time and effort into their brand and products as I do into my craft. Protection is the most critical component when I am traveling with my horses, my family, and my team. Ranch Hand and Curt are both focused on delivering a safe, durable and functional product. They are the experts, and I know we are in good company with this partnership.”
Lippert, Curt, and Ranch Hand are sponsors of Bosque Ranch, founded by Taylor Sheridan, writer and director of “Yellowstone” and “1883.”