Protective Asset Protection’s paint and fabric product has been rebranded as an Appearance Protection Program.
The company said the enhanced offering delivers interior and exterior protection solutions. Options available now include standard, ceramic and advanced graphene.
Vice President Head of Product for Protective Asset Protection Joe Nuszkowski said, “Protecting a vehicle’s appearance is about more than aesthetics. It is about preserving value, enhancing safety and ensuring long-term satisfaction for today’s discerning car and truck owners. Our expanded Appearance Protection Program gives dealers a powerful tool to increase profit potential and build lasting customer relationships.”
Protective said the Appearance Protection Program features exclusionary language for simplified claims, increased limits for UV-induced rips and tears and expanded eligibility and terms.
The company said the program includes added protection for headlight lens clarity, factory wheel cleaning and black trim molding.
The protective product uses Nanoxide nanotechnology. Protective said the product forms a molecular bond with vehicle surfaces, creating a durable and invisible shield against environmental and everyday hazards.
Protective said its Appearance Protection Program guards against threats including sun-induced fading, oxidation, hard water spotting, stains, rips, tears, tree sap, insects and more. The interior solution protects against food and beverage spills, pet stains, ink, dyes, makeup and UV rays.
Protective said value-added F&I solutions, such as Protective’s Appearance Protection Program, can drive additional revenue streams to dealers.
