Rollick’s ‘Reserve Now’ to Address Inventory Shortages

A picture of a sample deposit made into a Rollick dealer system

Rollick Inc. is opening up access to the Reserve Now feature of its retailing solution for no extra cost through 2021 to every GoRollick dealer in its network

Since launching in April 2021, dealers using the RollickDR report close rates that are 50% higher than a standard lead capture form. In addition, 40% of users who submit a lead also complete a pre-qualification.

Customers who pass the pre-qualification check closed at a 240% higher rate than a standard lead submitted by a consumer outside the RollickDR tool.

“We have seen overwhelmingly positive results on RollickDR since launching the solution in early April,” Rollick CEO Bernie Brenner said. “We have millions of members and employee groups through our strategic partnerships with trusted affinity organizations. They expect and appreciate the ability to provide more information to dealers while online when it improves their experience and speeds up the purchase process.”

RollickDR contains integrated modules that allow users to view publicly available incentives and special offers, get a trade-in value estimate, schedule an appointment and use a payment calculator. Existing GoRollick network dealers will have the tool added for no additional charge starting in July.

Rollick Inc. is a leading relationship marketing technology provider for the marine, powersports and RV industries.

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