RV Manufacturer Launches Rebranding Campaign

Photo of Keystone RV rebranding poster

After 27 years in business and more than a million RVs manufactured, Keystone RV Co. has unveiled an updated corporate identity and call to arms.

“For so many of our owners, RVing fundamentally changed their lives. In the coming year, we will introduce our audience to entrepreneurs, families, adventurers and wanderers who had a vision (of) a life less ordinary. We’ll explain how they turned their dream into a reality with a Keystone RV,” Director of Marketing and Communications Christy Spencer said.

This spirit is embodied in the company’s new tagline, “Live It Out” and brand anthem, which can be viewed on the company’s website.

“Our partnerships with ‘The Flipping Nomad’ and ‘Home with the Hooper’s’ are examples of the kind of stories we will share,” she said. “Part inspiration, part instruction manual, we want North Americans to know that when they’re ready to live out their version of their best life, Keystone Nation is here to help.”

“The new branding is just a small piece of a dynamic innovation cadence we have planned for 2020. We started with the uber-successful introduction of the new Montana Modern Maple Edition, followed that with the launch of Hyperdeck water-resistant floors, and we’re really just winding up,” Spencer said. “It’s going to be an exciting year.”

With the new tagline, Keystone unveiled a modernized version of the company’s familiar logo and will roll out additional branding elements through the spring. The new branding elements are available to dealers in the marketing resources section of the company’s website. Click here to access it now.


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