The RV/MH Hall of Fame Heritage Foundation has started an exclusive digital billboard advertising sales campaign along the Indiana Toll Road (I-80/90).
Located westbound at mile marker 96 in Elkhart, Indiana, the RV/MH HOF said its Watchfire full-color LED billboard sits in one of the Midwest’s most heavily traveled interstate corridors.
According to the HOF, it is the only electronic billboard on the 150-mile stretch of I-80/90 between Chicago and Cleveland.
RV/MH Heritage Foundation President Daryll A. Milnikel said the high-definition, 300-square-foot digital display reaches an audience of daily interstate traffic and visitors to the RV/MH Hall of Fame campus.
“This is a rare opportunity for brands to reach millions of travelers and industry professionals at the gateway to the RV capital of the world,” Milnikel said. “With only four exclusive sponsorship categories available and a limited time [10%] discount for companies securing the remaining quarters of the year before March 31, we expect these positions to fill quickly.”
The RV/MH HOF said key exposure metrics of the billboard include 70,000 – 75,000 vehicles per day (36% commercial traffic and 64% passenger traffic) and 25.5 million annual impressions.
The display supports full-motion video, real-time remote content updates and operates with a 98% uptime guarantee.
With an estimated cost per 1,000 impressions between $19.76 and $21.88, the HOF said the program represents one of the most cost-efficient, large-scale advertising opportunities in the RV industry.
Milnikel said only four sponsorship positions are available, with each advertiser receiving category exclusivity to ensure that no competing companies appear on the billboard alongside them.
“This structure provides brands with clear market visibility and uninterrupted messaging,” the HOF said, “along one of the most strategically located highway corridors in the Midwest.”
