Trader Interactive created a strategic partnership between RV Trader and RVT.com, two RV industry online marketplaces.
Trader Interactive said the partnership will boost listings visibility, streamline operations and provide a continuously enhanced toolset to help dealer customers drive sales and business efficiencies.
The two marketplaces will retain their domain independence when their integration is completed this month.
Chris Harvey, GM, Recreational Vehicles at Trader Interactive, said, “This partnership is not just about bringing two leading marketplaces together. It is about investing in our dealers’ current and future success. By RV Trader combining forces with RVT.com, we are offering dealers unmatched visibility and innovative selling tools, all in one streamlined experience. It is an exciting step forward in our mission to drive meaningful results and long-term success for our partners in the RV industry.”
Key benefits for dealers include:
- Greater exposure to buyers: Beginning this month, all current RV Trader dealers will automatically have their inventory listed live on RVT.com, expanding their reach to an audience of about 7 million monthly North American shoppers.
- Simplified inventory and lead management: All dealers advertising on RV Trader and RVT.com will have access to TraderTraxx, Trader Interactive’s centralized hub for managing inventory, leads, reporting, website content and more. Dealers will be able to view all information for both marketplaces from a single portal with a common interface.
- Continuing investment in enhanced dealer tools: Both RV Trader and RVT.com dealers can take advantage of new tools introduced on a regular basis. Examples include CallConnect, which tracks phone leads by listing to help dealers understand exactly what’s generating interest and where to focus their efforts; and AI descriptions that enable dealers who manually list inventory to instantly generate engaging and impactful content for each RV.
- One-stop enrollment for new dealers in the U.S.: New U.S. dealers can bundle RV Trader and RVT.com, eliminating the extra effort required to sign up for both platforms separately.
For more, please visit RVTrader.com and RVT.com.
