RVIA President and CEO Craig Kirby issued his annual Memorial Day message to the RV industry, saying the industry has many bright spots to focus upon.
Kirby said research found RV vacations save families money when compared with other vacation travel types. A recent study commissioned by Go RVing and RVIA found up to a 60% average savings for a four-person travel party and up to 46% average savings for a two-person travel party.
“This study confirms the fact that RV vacations are one of the most economical ways to travel,” Kirby said, “and they provide freedom from many of the traditional hassles of travel, while also providing greater control over your budget.”
Kirby cited additional research finding 44 million Americans plan RVing trips over the summer. Consumers said the reason for RV travel was having more flexible work schedules, a desire to travel more with kids and family, wanting to travel in comfort and exploring the great outdoors.
Another study found 72 million Americans are planning an RV trip in the next year, with 32% of leisure travel saying they would like to buy an RV in the next 12 months.
“Couple all this with the younger and more diverse buyers we saw enter the RV space during 2020-2022, as well as strong RV bookings at our campground partners,” Kirby said, “there are so many positive data points that illustrate the RV industry has a very bright future.”
Kirby said the industry will work together to navigate 2023’s slowdown. He highlighted Memorial Day’s significance beyond holiday travel, commemorating veterans’ ultimate sacrifice to protect the country’s freedom.
“As many of us get together this weekend with our families and friends,” he said, “please take a moment to honor the brave men and women who gave their lives in service to our great country.”