RVIA’s Survey of Lenders’ Experiences reported over 200,000 retail indirect loans to consumers by reporting institutions in 2024, totaling more than $11.5 billion. The report found increases in total retail indirect loans and in amount funded from 2023 levels despite Statistical Surveys Inc. reporting retail registrations declined by 6.9% in 2024 from 2023 levels.
Together, the surveyed lenders constitute approximately 80% of RV lending activity in the United States.
The average downpayment on retail indirect loans was just above 18.5%, down sharply from the average 22% downpayment on loans in 2023.
The average amount financed was $61,891 for new RV purchases and $56,313 for used RV purchases. In 2023, the new RV loan average was $67,216, 7.9% higher than 2024 levels. For used RV loans, the 2023 average was $64,635, 12.9% higher than 2024 levels.
RV wholesale loans totaled more than $15.5 billion in 2024. In 2023, RVIA reported wholesale loans totaling over $18 billion. In 2022, the total was over $21 billion.
The RV industry managed to rebound slightly in 2024 with 333,733 wholesale shipments with a retail value of $20 billion. RVIA said the long-term outlook for the RV market continues to be favorable, with interest in the outdoors and RVing rising over the last few years.
Meanwhile, RV owners are becoming younger with a median age of 49 years old, more diverse and with more young families and first-time owners than ever before, according to Go RVing’s 2025 RV Owner Demographic Profile.
Members can click here to view the study. Copies are available for sale to non-members in the RVIA store.
