Spartan Motors Announces New Corporate Name, ‘The Shyft Group’

A logo for the Shyft Group

Spartan Motors, Inc. changed its name The Shyft Group, Inc. today, June 1, following a shareholder vote and approval from the RV parts and chassis manufacturer’s board of directors. The company began trading under the new corporate name today.

The name change comes after the recent divestiture of the company’s Emergency Response (ER) business. As part of the name change, the Shyft Group released a new company logo and launched a new corporate website. The Shyft Group is headquartered in Novi, Mich.

“For 45 years, the company has gone to market as Spartan. This new chapter has been well contemplated, it’s aligned with our long-term growth strategy, and it’s one we’re incredibly proud of,” said Daryl Adams, President and CEO, The Shyft Group. “After the divestment of the ER business unit, we went through a months-long process to select the new brand.”

The name, which the company said represents “speed, efficiency, agility, and a high-intensity approach,” was approved by the company’s Board of Directors and by a vote of the shareholders.

“The Shyft Group represents the pivot in market-focus and the corresponding forward momentum we’ve garnered in the work truck, specialty service, and delivery vehicle markets,” Adams said. “As our new name signals, The Shyft Group is nimble, aggressive, and here to win.”

The Shyft Group will serve as the corporate parent company to the organization’s go-to-market brands, Utilimaster, Royal Truck Body, Strobes-R-Us, Spartan RV Chassis and Builtmore Contract Manufacturing (formerly Spartan’s contract manufacturing business). Those brands will continue to serve customers under their existing brand names.

“I am incredibly proud of our heritage and excited for the possibilities for the new brand.  I’d like to extend a thank you to the leadership team and to the Board for their contributions in The Shyft Group’s name selection process,” Adams said. “Together, we selected a brand that represents our intent to be a fast-paced, responsive, and ever-evolving organization.  Leveraging market analysis and deep customer insights to drive relevant innovations, we are committed to dramatically impact the way goods and services are delivered today, tomorrow, and into the future.”

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