Specialty Recreation, headquartered in El Cajon, California, will be represented by RVLI, LLC, effective March 1.
The agency specifically will market Specialty Recreation’s skylight and bath product line to the RV aftermarket in the U.S. and Canada.
Reese Bischoff, RVLI owner and national sales manager, said the team is honored to represent Specialty Recreation.
“Specialty Recreation offers a wide range of RV OEM replacement skylights, bath and shower inserts and accessories,” Bischoff said. “They have built a strong distribution network and we look forward to expanding those relationships as well as applying increased emphasis on dealer education and merchandising support.”
Bischoff said the U.S.-made products will be a strong addition to RVLI’s vendor portfolio.
Specialty Recreation has supplied RV skylights and bath products since 2006. Bryn Giuliani, Specialty Recreation’s owner and president, said his team is excited for the partnership.
“The (RVLI) team’s deep knowledge of the RV aftermarket and strong industry connections will strengthen and enhance the existing relationships we have with our distribution partners,” Giuliani said. “The additional field sales support at the RV dealer level will help drive increased pull through.”
RVLI is based in Peachtree City, Georgia, and has acted as an aftermarket sales representative agency for 20 years, representing brands within the RV and marine industries.