The RVDA revealed on Thursday that best-selling author and executive advisor Curt Steinhorst will deliver the keynote address during the general session of the 2026 RV Dealers Convention/Expo.
Expo organizers say Steinhorst’s presentation, entitled “Can I Have Your Attention? Reach the Distracted Customer,” will explore how today’s increasingly distracted buyers are reshaping the way dealerships approach sales, marketing and messaging.
“Attendees will gain insight into how shifting customer expectations and behaviors are redefining engagement, along with practical, counterintuitive communication techniques designed to surprise and resonate with modern consumers,” an RVDA spokesperson said. “Steinhorst will also share strategies for leveraging shortened attention spans to deliver more impactful messaging and drive stronger customer relationships.”
RVDA calls Steinhorst a leading expert on attention, communication and leadership in the modern workplace.
The 2026 RV Dealers Convention/Expo will take place Nov. 9-13 at Paris Las Vegas. Registration is now open for attendees, vendors and sponsors.
The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center.
