Thor Industries Selects New Public Relations Agency

Thor Industries logo

Thor Industries selected the Gunpowder lifestyle communications agency as its public relations agency of record.

Gunpowder will provide strategic and creative public relations support for Thor’s brands. The agency will drive earned media coverage and engagement for the company to elevate awareness and interest in Thor Industries and its subsidiaries. Gunpowder will create story lines and content to lure people into the world of RVing.

“Gunpowder’s undeniable passion for the outdoors and lifestyle marketing matched with their impressive client roster and creative approach to public relations helped make the decision to partner with them an easy one,” Senior Director of Marketing for Thor Renee Jones said. “The team’s ability to bring thoughtful ideas to life and connect those idea with our business objectives makes them a perfect fit and an exciting addition to the Thor family as we pursue our purpose of helping people connect with nature and one another.”

In the agency’s five years, it has grown a client list of blue-chip enthusiast brands. Gunpowder’s work with brands in multiple categories complements Thor’s pursuit to help adventure seekers experience the outdoors in new ways.

Gunpowder will work to grow Thor’s leadership position. It will assist with the planning and execution of all consumer-facing PR activities.

“The opportunity to collaborate with an iconic company whose mission is to enable people to get outside is inspiring to us,” Gunpowder President and Founder Ryan Chuckel said. “Partnering with like-minded people is what motivates us—we love the outdoors and have long admired the Thor family of brands. Working with the Thor team and its creative partners to promote the joys of living the RV lifestyle is a dream opportunity for our group.”

To learn more about Gunpowder and its clients, click here.


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