Thor Industries has launched a website and social media promotion inviting outdoor enthusiasts to support its partners the National Forest Foundation, First Descents and KOA Care Camps—organizations dedicated to connecting people with the outdoors.
Thor’s campaign ties in with Giving Tuesday, a global generosity movement encouraging people and organizations to transform the world each year. Last year, total U.S. Giving Tuesday contributions totaled $4 million.
“We are honored to support our partners on Giving Tuesday and throughout the year,” Thor Industries President and CEO Bob Martin says. “Across the Thor family of brands, our purpose is to connect people with the outdoors, and families with each other. Our wonderful partners at the National Forest Foundation, First Descents and KOA Care Camps help make that possible.”
Thor is raising awareness and support for their partners via social media and at the company’s Giving Tuesday website, where visitors can learn about and donate to the National Forest Foundation, First Descents and KOA Care Camps.
