Lori Stacy, CEO of Trader Interactive (RVTrader.com), will lead an educational session in the digital marketing track at the 2021 RV Dealers Convention/Expo.
The convention/expo will take place Nov. 8-12, 2021, at Paris Las Vegas.
Stacy will host “Better Position Your Dealership for the Next Disrupting Event Using Digital Retailing.” The session will take place from 2-3 p.m. Nov. 11.
The workshop will teach attendees how they can modify their business strategy to be soundly prepared for the next disrupting event, and how RV dealers can stay ahead of the competition in a digital-centric world. To watch a preview of this session, click here.
Workshop attendees will learn:
- How to develop a plan to better safeguard their dealership against disruptions by understanding the value of technology, data, and digital retailing.
- About all the lines of communication dealers should have to meet consumer needs and preferences.
- Why it is important to transition to a digital retailing model.
- How to better reach customers by adding relevant technology like text, live chat, video chat, and more into your dealership’s overall strategy.
- Effective tactics to implement improvements immediately.
The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel.
