Trader Interactive debuted a new Premium Select ad product, available on platforms such as RV Trader.
Premium Select will enable RV dealers to achieve the top position on the search results pages for specific RVs, Trader Interactive said. A dealer’s Premium Select ad will appear above standard and Premium ads, in rotation with all other Premium Select listings matching the shopper’s search criteria. Trader Interactive said the feature would increase participating dealers’ visibility to sell RVs faster.
“Every dealer hopes to secure top billing on a search results page when a consumer performs a search for a unit that matches one they have to sell,” said Jita Karcherla, Trader Interactive general manager/vice president – dealer, OEM, data and engineering. “Our new Premium Select ad option provides a new opportunity to make that happen. It is an innovative way to supercharge the visibility of a specific unit and get a leg up on the competition, not to mention an additional method to serve up listings to engaged buyers.”
In beta testing, Trader Interactive said Premium Select ads exhibited significantly increased search result page impressions compared with standard ads. The company said Premium Selects ads also outperformed Premium listings in this aspect.
“Moreover, Premium Select placements demonstrated a considerable boost in vehicle detail page views,” Trader Interactive said, “surpassing both standard ads and Premium listings.”
According to the company, benefits for dealers include:
- Increasing market/listing share for select units, boosting visibility and driving connections
- Sustaining sales in a slower market by promoting inventory above that of the competition
- Building brand awareness and move more inventory than neighboring and/or nationwide dealers
Participating dealers will be able to analyze Premium Selects ads’ performance within the TraderTraxx dealer portal.
For more information about the Premium Select program, email [email protected].