Trailer Association Launches New Financing Options

NATDA and Synchrony logos

New finance options are coming to North American Trailer Dealers Association (NATDA) dealer members and their customers.

In conjunction with the association’s platinum sponsor, financial services company Synchrony, the membership benefit will allow more consumers to purchase new and used trailers, in addition to buying equipment with flexible payment options.

Active dealer members enrolled in the Synchrony program will gain access to the company’s Business Center technology, which displays consumer credit decisions, contract preparation and a detailed dashboard with reporting and analytics to guide a consumer’s financing experience.

“We are thankful for our wonderful partners at Synchrony,” NATDA Executive Director Jesse Battle said. “This new membership benefit is designed to provide dealers not only with viable options to help with purchases for their consumers, but it also creates a new revenue source in a time where it can be greatly needed.”

Enrolled NATDA members will have access to Synchrony’s Advertising Center, which provides dealers with customized in-store and online marketing materials to promote financing options on websites, social media and more.

“Synchrony is proud to be an ongoing supporter and sponsor of NATDA, empowering members to grow their businesses,” said Keith Mait, Synchrony’s senior VP and general manager of payment solutions. “NATDA members can drive more traffic, convert more prospects to customers, and nurture customer loyalty by offering our attractive and flexible consumer financing options on new and used trailers.”

Active dealer members interested in enrolling in Synchrony’s consumer finance program for trailers can visit or contact [email protected].

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