Global tire supplier Kenda is relaunching its North American distribution arm with a fresh logo, website and updated catalog in conjunction with its new name, Kenda Americana Tire and Wheel (ATW).
The company stated its initiative will contribute to the division’s overall brand positioning, helping establish the business as more than a tire, wheel and assembly supplier. Kenda ATW remains the primary distributor of the company’s Loadstar and Karrier-branded trailer tires made and tested in Akron, Ohio.
“Today, we are unveiling a refreshed brand identity,” Kenda ATW President Dave Craig said June 3. “The branding and logo have been updated to bring them in line with our expanding business, and reflects our forward momentum throughout the organization at Kenda American Tire and Wheel. Our new look is a reminder of the Kenda Advantage: the combined strength of design, engineering, manufacturing and distribution to better serve our customers. Having the Kenda name as part of the branding aligns the continued focus on Kenda’s core company values of honesty, integrity, innovation and service.”
Kenda ATW’s new website will be updated on a regular basis with company news, up-to-date catalogs and new products. Those interested can view the supplier’s new site here.
“What we are launching today captures the pride we have in both the products and the industries we serve,” Craig said. “By having Kenda as an integral part of our branding, we are tying both brands together for a stronger future.”
Kenda ATW is global supplier Kenda’s North American division, serving OEMs and distributors in the RV, towable trailer, utility, marine and agricultural industries.
