InteractRV Director of Sales Eric Pedretti is hosting an online education session that will focus on how RV dealers can rethink their paid media advertising spending.
“Here’s a question we’re hearing everywhere right now: ‘We didn’t change anything — so why did our results change?’ Short answer,” organizers said, “Is because everything around you did.”
The April 30 webinar will begin at 2 p.m. EDT and discuss how the cost per click (CPC) is rising, how AI overviews are reshaping search pages and how buyers are researching longer and converting slower.
“Interest rates shifted how people shop,” organizers said, “and if your digital strategy hasn’t evolved alongside all of that, the numbers are going to feel off — even if you’re doing everything ‘right.’”
InteractRV said Pedretti has 20+ years working alongside dealers and will walk through what’s driving these shifts.
“Paid media used to feel predictable: Increase budget, generate leads,” Pedretti said. “Today, rising CPC, shifting search results and softer seasonal demand have made that equation far less reliable.”
Organizers said attendees will learn the real cost gap between awareness and search, how the buyer journey has changed and a framework for building consistency into results.
“This isn’t theory,” organizers said. “It’s built from patterns we’re seeing across hundreds of RV campaigns right now.”
