Ron Wheeler, founder and principal of Wheeler Advertising, will lead dealers through a workshop designed to enhance their digital marketing performance at the 2022 RVDA Convention/Expo.
The Convention/Expo will take place Nov. 7-11, 2022, at Caesars Palace in Las Vegas.
The workshop starts at 10 a.m. Nov. 9. Wheeler will show dealers the key information making their digital marketing perform at the highest levels.
The key is not how much data you review, Wheeler said, but knowing what to ask for and understanding what you review. Learning objectives for this session include:
- What data really is important to an RV dealer?
- What type of data you want to review?
- How to properly review the data and basic questions you need to ask
The RVDA Convention/Expo education program will provide segmented content based on dealership size, management structure and revenue in addition to focusing on things dealers have in common.
The annual RVDA Convention/Expo brings together dealers, manufacturers, suppliers and RV industry business partners.