Winnebago Industries Sets 2025 RV Share Target

Picture of Michael Happe, President & CEO of Winnebago

Winnebago Industries President and CEO Michael Happe told investors the company is building a strong financial foundation and is confident in its future.

Happe and the Winnebago Industries’ leadership team delivered the company’s 2025 strategic plan targets at the 2022 Investor Day in Georgia. During the presentation, Happe highlighted how the company has undergone a successful transformation and continues to build on its enterprise capabilities in innovation, consumer insights, enterprise marketing, business development and operations.

Happe said Winnebago is targeting $5.5 billion in net revenue and 15% North American RV market share by 2025.

Winnebago’s revenues reached $5 billion in fiscal 2022, increasing from $3.6 billion the previous year. Since 2018, the company’s revenue has doubled, increasing almost $3 billion.

In terms of RV market share, Winnebago steadily increased its share the past six years. Winnebago posted a record 12.7% market share in fiscal 2022, up 0.2% from 2021. In fiscal 2016, the manufacturer’s RV market share was 3%.

According to Winnebago’s leadership team, the company will continue to prioritize investing in growth areas, including Winnebago Industries Advanced Technology Innovation Center. “Achieving these targets in 2025 will create long-term, sustainable value for our shareholders,” Happe said.

Click here for a recording of the event.

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