Winnebago is launching a new laminated travel trailer brand called Thrive. The manufacturer calls the brand a high-quality, lightweight modern travel trailer. The starting MSRP will be $46,760.
The brand will feature two floorplans at launch, the 18FBS and 22MBH. Options will range from 22 feet long to 33 feet long with one to two slide outs. The 8-foot-wide travel trailers are built to be half-ton towable.
Adam Gudger, product manager for Thrive, said, “Thrive is more than a travel trailer—it is a statement. We identified an opportunity to serve design-conscious buyers seeking a refined, upscale experience— without making things complicated. Thrive fills that space with thoughtful craftsmanship, innovative features, and styling that surprises in all the right ways.”
The 18FBS is a 23-foot-long travel trailer with a single slide out. The RV weighs 4,740 pounds dry.
The 18FBS has an 18,000 BTU furnace, a 49-gallon freshwater tank and 40-gallon black and gray tanks.
The 22MBH is a 26-foot trailer with a single slide out. The RV weighs 5,822 pounds dry.
The 22MBH has a 30,000 BTU furnace, a 60-gallon freshwater tank and 49-gallon black and gray tanks.
Features included in the Thrive brand line are:
- Large windows throughout, including a new frameless panoramic front window with LED trim lighting.
- A residential comfort king bed with built-in storage, recessed ceiling lighting, bedside reading lights and blackout roller shades.
- An exclusive seating collection crafted in the U.S. and inspired by high-end residential design.
- Fiberglass countertops with integrated sinks, built-in utensil drawers, soft-close cabinets and pull-out pantry and trash systems.
- JBL Bluetooth indoor/outdoor speakers, stackable washer/dryer prep on select floorplans, and power stabilizer jacks.
- A 15,000 BTU ducted roof-mounted air conditioner, a 200-watt solar panel and a 30-amp charge controller.
- A 10.6-cubic-foot, 12-volt refrigerator, a three-burner cooktop/oven combination and a microwave.
Thrive trailers underwent rigorous validation testing at Transportation Research Center (TRC), one of the country’s top automotive proving grounds. Winnebago said every component, from the slide-outs to the frameless front window to the soft-close cabinetry, proved its strength and staying power.
Grant Smith, product manager for Winnebago’s towables unit, said, “Thrive reflects how people want to live and travel today. It is not just about getting from point A to point B—it is about having a space that makes every trip feel like an upgrade, and this is just the beginning. We have a full lineup of thoughtfully designed floorplans on the horizon that will expand the possibilities for how and where campers can enjoy the outdoors.”
