Winnebago Notes Dealer Caution Continuing

A picture of the Lineage Series F Type C motorhome.
Grand Design's Lineage motorhomes have drawn consumer and dealer demand since their release.

Winnebago Industries said its fiscal third quarter, which ended May 31, featured worsening consumer sentiment and an increasingly cautious dealer network.

Company President and CEO Mike Happe said the market pressures have been felt most significantly in the motorized division.

“While the near-term remains challenging,” he said, “we believe the business transformation underway will allow Winnebago Motorhomes to navigate the market landscape with greater agility, positioning the business for long-term success.”

The RV manufacturer revealed preliminary financial results Thursday before an appearance at a Baird global conference. Final results will be available June 25.

Happe said the spring selling season began with encouraging March results before souring.

“As a result,” Happe said, “we expect our net revenue over the last two quarters of fiscal 2025 to be significantly lower in this business unit than previously anticipated.”

Happe said Winnebago initiated strategic actions for the next quarter to cut costs. Among the moves are layoffs and changes to production schedules.

The good news to report came from Grand Design. Happe said the manufacturer’s towable sales gained market share among travel trailer sales. The Lineage motorized series launch brought high demand from dealers and consumers.

Happe also cited Newmar’s success, highlighting its Super C and luxury Type C models. Newmar’s diesel Type A market share increased to over 30%.

“During uncertain times,” he said, “we continue to focus on proactively managing the areas of the business within our control.”

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