Winnebago Reports Slow Third Quarter

A graphic showing Winnebago's third quarter financial summary.

Winnebago reported fiscal third quarter revenue and profits falling below 2024 fiscal third-quarter levels.

The RV manufacturer reported net revenues of $775.1 million, down 1.4% from the fiscal third quarter of 2024. Profits totaled $17.6 million, down 28% from the fiscal third quarter of 2024.

President and CEO Mike Happe said the company continues to manage an uncertain economic environment.

“While retail demand across the outdoor recreation sector remains soft, our dealer partners are navigating the market with prudence and agility,” he said. “We are focused on protecting long-term profitability and sustaining strong customer relationships while aligning production closely with healthy field inventory turn targets.”

Winnebago said the fiscal third-quarter financial softness was due in part to reduce average sales prices per RV as consumers continue to seek affordable buying options. Volume growth among towable RVs was offset in part by volume falling among motorized RVs as dealers right-size inventories.

Happe said the company was leaning into consumers’ focus on affordability by introducing new, competitively priced RVs.

“New travel trailer offerings, such as the Grand Design Transcend Series and the Winnebago Thrive, are designed to deliver exceptional value and quality,” he said. “In our motorhome RV segment, Grand Design RV’s entrance into the motorized market with the expanding Lineage Series and new product entries from Newmar are gaining share momentum.”

Happe said the motorized division is launching a plan to recapture margins. The plan includes refreshing motorhome products, boosting operational efficiency and rebuilding sustained profitability.

RV News magazine spread
If you are employed in the RV industry and not a member of the trade media, Subscribe for Free:
X
Scroll to Top