The modern RV dealership landscape is undergoing a noticeable evolution. While a steadfast commitment to customer service and quality products remains important, the operational and financial intricacies behind the scenes are evolving at an accelerated pace.
I thought this might be a great time to retouch some concepts about what makes top performers perform at a high level today, regardless of what is happening around them.
As the RV market shifts and dealership margins tighten, one department remains a driving force behind profitability: Finance & Insurance.
The Finance and Insurance (F&I) department is often the most profitable segment of an RV dealership; yet, many dealers miss out on vital steps to maximize its full potential.
One of the most common challenges dealers and GMs face is leading their F&I department without firsthand experience as a business manager.
Over the years, the names may change, but the marketing evolution has not. The strategy to address these conditions is the same, but today’s tools are much stronger and more effective than 25 years ago.
Among the most interesting aspects of my work is traveling to various destinations across the U.S. So far, I have visited 46 of the Lower 48 states and interacted with countless people.
For many, living on the road is not just a hobby—it is a lifestyle choice with unique challenges and opportunities. As a leader, the journey is the same—demanding adaptability, optimism and a capacity to reframe obstacles as growth moments.
The diversity in RV options means dealerships and F&I professionals must tailor their approach to each customer’s needs and expectations.
Optimizing an RV parts department’s efficiency is a key strategy for any dealership looking to enhance operations.
I looked at him and gave him a challenge: When he got back to the dealership, check how much money in warranty claims was just sitting there.
The consumer’s path to purchase has evolved rapidly thanks to the adoption of online tools, AI and shifts in post-pandemic consumer behavior.