Report: Dealers’ Long-Term Views Remain Cautious

A picture of the RVDA and Baird dealer sentiment index from November 2021.

Dealers are moving away from previous bullish outlooks on the long-term industry outlook, according to the latest Baird Dealer Sentiment Index.

The index, conducted jointly by Baird and RVDA, found the three- to five- year outlook decreased from October’s 64 out of 100 index to 57 out of 100 registered in November. This reflects a decrease of 11.6%.

Among current conditions, dealers appeared more bullish than previous months, rising again to 69 out of 100 from a registered 64 in October. The registered responses reflect a rise of 7.52%.

RVDA is dedicated to advancing RV dealers’ interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and enhance the positive image of the RV experience.  RVDA is based in Fairfax, Virginia. For more information on RVDA, visit

Baird is a privately held financial services firm with a history of serving partners since 1919. Its broad equity research coverage includes the RV, marine, and powersports industries, with an emphasis on understanding the entire RV ecosystem.

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